Sunday, December 16, 2007

December - Start a business

In these economically volatile times, says the Wall Street Journal, you need to make something or sell something. Just having a basic career is no longer a guarantee of financial security.

So instead of padding out the CV working for someone else, why not try writing a business plan and becoming your own boss?

The notion usually comes along when retirement is imminent, but the best time to think about opening your own business is when your career is coasting.

Do you have what it takes to be an entrepreneur? Can you see yourself running a yoga studio or beachside resort or speciality shop?

The best strategy to begin with is to divide demand into manageable market niches. Offer specialised goods and services that will attract a specific group of customers.

Study the market carefully and pick the opportunity that's right for you and ripe for your area and expertise.

Sure, there's risk involved, but with good planning and preparation and your own know-how, your chance of success makes it worth taking a shot.

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